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The Cult of Kewpie

Japanese people love mayonnaise. As salad dressing, on pizza, on pasta, on omelets. There are even mayonnaise fanatics called mayoraa, a creative Japanese fusion of the words “mayonnaise” and the suffix “er” as in a player. A mayoraa is not just someone who likes mayonnaise, but who puts its on everything, even on top of white rice. Ick!

The forerunning brand in this mayonnaise obsession is Kewpie, known best by their babydoll mascot. The website features a disturbing array of trivia and miscellanea on the condiment, to the history of the fattening stuff, to a collection of recipes including a fruit salad with mayonnaise dressing. The site highlights are Kewpie Jukebox and Kewpie TV, a must-see for all of you mayoraa out there.

Kewpie TV

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