Brand penetration
In the war of Louis Vuitton versus Prada, who would win?
Well in Japan it's Vuitton with almost complete penetration of the market. Of Tokyo twenty-somethings, 94.3% own something from Louis Vuitton, but only 57.5% from Prada (Saison Research Institute).
In an article on luxury goods, one young Tokyo-ite offers this explanation as to why the Japanese are brand crazy: "Wearing any kind of brand makes you feel... good." Oh, that explains it.
Louis Vuitton window display in Omotesando.
Comments
This outfit looks like a slip and I don't care what the fashion is. Great to go to bed in.
by Hanna | 07.29.03 @ 08:00 AM
My girlfriend is raving about her recent acquisition from the Vuitton Cherry Blossom line.
She lives in NYC. ;)
by branch | 07.29.03 @ 03:24 PM
would like a catalog of louis vuitton where can i buy one?
by chanelle dizon | 07.31.03 @ 05:21 PM
Chanelle, do you live in Tokyo? The Aoyama book store sells a LV catalog.
by Nadine | 08.01.03 @ 08:59 AM
Badine, I agree with Hanna. That DOES look like a slip. Tokyo must be a pretty wild place if people actually walk around in stuff like that! What's next? - boxer shorts in some hot, hip and manly color for the men?
Had lunch with your mom yesterday...
by Chris | 08.04.03 @ 04:25 AM
Brand crazy...well...same as people from HK where I come from!!
Joyce
by Joyce | 08.09.03 @ 08:43 PM