A couple of years ago, we all had a kit under our desks - a silver backpack with a helmet, water, tissues, biscuits, flashlight and rope, plus, for some reason, 5 pairs of white gloves.
Once in a while, we had to have them checked - I got in a bit of trouble because I had added condoms and a carton of cigarettes.
(Surprisingly, the kit had no morphine, which could come in handy if you had to do an emergency amputation, like that guy in Colorado... )

I have this exact kit. No one gave it to me; I can be totally paranoid on my own.

Tokyu Hands sells a variety of emergency kits, one of which is "for the ladies." Almost everything in it is pink, and it contains totally useless crap (in an emergency) like pink bathroom slippers, a pink hair brush and a red cutesy-wootsy pen light (instead of a decent torch). Whoever buys it is a goner for sure.

I'm surprised it doesn't contain a radio. The local NPR station here (San Francisco) was hawking a clockwork radio for emergency preparedness during their recent pledge drive.
It is actually pretty cool. I think they were originally designed for use in Africa.

I recently received at my office an identical backpack as Jim describes. The contents seem to be the same, with the exception of the condoms. I do not know why the backpack contains gloves. Doesn't matter, they are probably too small for my big hands.

The white gloves sound like work gloves. They probably expect you to waste no time in removing the rubble.