High concept retail
From my bedroom window I look across to the store i-stylers, a department store with the most edited selection of merchandise. In each product category there is one or two items as if to say, if you were to buy a flower pot this is the flower pot you should buy. On the website you learn their store concept is: “A shop in a real life... Thoroughly and slowly, because it is the age of the unseen... We would like to be a part of your peaceful and tender lifestyle.” If I purchased anything it there I would not be peaceful, I’d be broke.
I like to watch people climb the spiral staircase inside the "cube". I wonder if they can see me.



